We curate the latest thinking and outstanding content from brands, broadcasters, filmmakers, production companies, studios, advertising and marketing agencies, media planners, publishers, games developers and other practitioners and academics who use, create, distribute, or measure branded content.

Mapping the brand-funded content space

Justin Kirby explains how all marketing is increasingly becoming based around content.
May 9, 2016

Best of Branded Content Marketing 2015: Global Edition

100+ branded content marketing experts worldwide reveal 25+ award-winning campaign case studies and 20+ features on strategy, content creation, engagement and distribution, research and measurement.
Dec 3, 2015

Best of Branded Content Marketing 2015: D&AD Edition

BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
Dec 1, 2015

Best of Branded Content Marketing 2015: DACH Region Edition

Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl What exactly is branded content marketing in German-speaking countries
Oct 16, 2015