Best of Branded Content Marketing 2015: Global Edition

Best of Branded Content Marketing 2015: Global Edition

100+ branded content marketing experts worldwide reveal 25+ award-winning campaign case studies and 20+ features on strategy, content creation, engagement and distribution, research and measurement.

Bobcm, News, Science & Tech, Lifestyle, Entertainment, en Number of pages: 273 Going Live:
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BOBCM - Best of Branded Content Marketing 2015: Global Edition

How do people come up with the world's best branded content marketing ideas? Find out how to improve your own creative output, customer relationships and busine

Humanising your brand: the tale of a winning personality - Best of Branded Content Marketing 2015: Global Edition

Michael Folkman, Director of Four Groups, explains the new role of brand managers and how to develop a brand with a clear, identifiable personality

Six steps for stellar storymaking - Best of Branded Content Marketing 2015: Global Edition

David Berkowitz, CMO of MRY, provides pointers on why and how today's marketers are reinventing storytelling

Content marketing: it's all about distribution - Best of Branded Content Marketing 2015: Global Edition

The ins and outs of planning the best distribution strategy for your content marketing campaign, by pilot Hamburg's Managing Director Creation Thorsten Peters a

DACH: Media Markt Rabbit Race - Best of Branded Content Marketing 2015: Global Edition

B2C campaign featuring Easter Bunnies racing on TV - from consumer electronics retailer Media Markt with Ogilvy and Endemol Beyond

DACH: Fiat Urban Stories - Best of Branded Content Marketing 2015: Global Edition

B2C campaign featuring a magazine-style TV show - from Fiat Germany and SevenOne AdFactory

Introduction: becoming the best of the best - Best of Branded Content Marketing 2015: Global Edition

D&AD's CEO Tim Lindsay introduces this special guest chapter about the worldwide creative, design and advertising community organisation's take on the significa

D&AD 2015 Juror insights - Best of Branded Content Marketing 2015: Global Edition

D&AD’s 2015 Branded Film Content & Entertainment category Jurors - Sunshine's Al MacCuish, Curious Film's Matt Noonan and JWT's Mike Wiese - provide insight int

Inspired by film - Best of Branded Content Marketing 2015: Global Edition

D&AD’s Creative & Content Manager Luc Benyon presents an array of award-winning brand content created in film format

Honda The Other Side - Best of Branded Content Marketing 2015: Global Edition

A D&AD award-winning B2C case study from Honda and Wieden+Kennedy London for the Honda Civic Type-R 2015 launch

Branded content has come of age - Best of Branded Content Marketing 2015: Global Edition

Kai-Lu Hsiung, Managing Director, RSA/Black Dog Films and Jury Foreman of the inaugural D&AD Awards Branded Film Content & Entertainment category comments on ne

King Kong rules: redefining what content is and how it shapes the future of advertising - Best of Branded Content Marketing 2015: Global Edition

Google ZOO EMEA Creative Strategist Lazar Dzamic presents the company's Hero, Help, Hub content framework that provides a clear direction on what type of conten

Introducing the new generation of influencers - Best of Branded Content Marketing 2015: Global Edition

Tia Castagno, Global Head of Innovation & Content at Vizeum Global Management, explains how to select and work strategically with millennial marketing influence

Scandinavia: DNB The 24-Hour Ad Break - Best of Branded Content Marketing 2015: Global Edition

24-hr B2C & B2B campaign making advice entertaining - from Norway's largest bank DNB with Vizeum and Try/Apt

GUINNESS Sapeurs - Best of Branded Content Marketing 2015: Global Edition

A D&AD award-winning B2C case study from GUINNESS and AMV BBDO for the famous beer brand

PEDIGREE K9FM - Best of Branded Content Marketing 2015: Global Edition

A D&AD award-winning B2C case study from Mars and Colenso BBDO NZ for PEDIGREE NZ pet food brand

The art and science of a branded entertainment strategy - Best of Branded Content Marketing 2015: Global Edition

Elena Grinta - Founder & General Manager, Osservatorio Branded Entertainment (OBE) and a BCMA Affiliate Partner - presents the case for using a branded entertai

CONTENT CREATION FEATURES - Best of Branded Content Marketing 2015: Global Edition

Read about some key considerations you should take into account when creating branded content

PR and the growth of digital content creation - Best of Branded Content Marketing 2015: Global Edition

Francis Ingham, Director General of the PRCA, reviews the relationship between branded content and PR

CONTENT CREATION FEATURES - Best of Branded Content Marketing 2015: Global Edition

Read about some key considerations you should take into account when creating branded content

Six things to know before targeting CEOs - Best of Branded Content Marketing 2015: Global Edition

Alpha Grid's Managing Director Roslyn Shaw shares her guidelines for winning the attention, hearts and minds of business leaders around the world

RESEARCH & MEASUREMENT FEATURES - Best of Branded Content Marketing 2015: Global Edition

Valuable insight into how to measure branded content campaigns and the results of recent research studies

Measure it and they will come: increasing investment in branded content - Best of Branded Content Marketing 2015: Global Edition

How to measure and demonstrate the value of branded content campaigns so that you get a greater share of the marketing budget, by Stewart Thomson, Client Servic

Brand Reflections: test the strength of your brand identity - Best of Branded Content Marketing 2015: Global Edition

As part of the move towards brand humanisation, Justin Kirby - BOBCM Founder & Curator and VP, Strategic Content Marketing at Tenthwave - invites collaboration

Research findings in branded content marketing - Best of Branded Content Marketing 2015: Global Edition

Sophie Berke, Research Associate at HMKW Berlin, provides a round-up of the latest research results across multiple formats, guiding how to best measure the suc

DACH: Dell Tough Enough - Best of Branded Content Marketing 2015: Global Edition

B2B campaign injecting sitcom humour into IT - from Dell Germany and MediaCom Germany

Scandinavia: Pierre Robert #BIKEMYTIGHTS - Best of Branded Content Marketing 2015: Global Edition

B2C campaign rescuing ladies with torn tights in Stockholm - from Nordic clothing brand Pierre Robert and OMD Sweden

North America - Chipotle Farmed & Dangerous - Best of Branded Content Marketing 2015: Global Edition

B2C values-based campaign using satire to change people's attitudes and behaviour towards fast food - from Chipotle and Piro

UK: io powerful thinking - Best of Branded Content Marketing 2015: Global Edition

Editorial-led B2B campaign launching a new disruptive business in the oil and gas sector - from io oil & gas consulting and Hill+Knowlton Strategies

Scandinavia: World Food Programme 805 Million Names - Best of Branded Content Marketing 2015: Global Edition

B2C campaign starring footballer Zlatan Ibrahimovic acting to stop hunger - from United Nations World Food Programme, Forsman & Bodenfors, Be On/AOL, New Land,

Scandinavia: Barone Ricasoli Vininspiratören - Best of Branded Content Marketing 2015: Global Edition

B2C campaign featuring an innovative job opening and online influencers - from Italian winery Barone Ricasoli, Swedish wine importer WineWorld, Swedish agency P

Scandinavia: Microsoft MEW365 - Best of Branded Content Marketing 2015: Global Edition

B2C campaign bringing together Danish Indie rock band Mew, Microsoft Denmark and 2,000 fans - from music content and partnership agency Volume

South America: Embratur Encuentros en Brasil - Best of Branded Content Marketing 2015: Global Edition

B2C campaign combining tourism, reality TV and music - from Embratur (the Brazilian Tourism Board) and beGIANT Advertainment

South America: General Electric Creative Newsroom - Best of Branded Content Marketing 2015: Global Edition

Editorial-focussed B2B campaign launching a Global Research Center in Rio - from GE and Edelman Significa

South America: TAM Airlines TAM Nas Nuvens - Best of Branded Content Marketing 2015: Global Edition

Editorial-focussed B2C & B2B campaign redefining airline content for a captive audience - from TAM Airlines and New Content

UK: Thomas Cook Club 18-30 TV - Best of Branded Content Marketing 2015: Global Edition

B2C campaign with a real-time, always on content approach from Thomas Cook and ITN Productions

UK: Absolut Silverpoint - Best of Branded Content Marketing 2015: Global Edition

Three-week B2C campaign targeting London tastemakers with an online game linked to live experiences and art - from Absolut Vodka, Somethin' Else and Punchdrunk

UK: Time Out Booking.com #wingit - Best of Branded Content Marketing 2015: Global Edition

B2C campaign integrating mobile app Booking Now with digital influencer-created content - from Time Out and Booking.com

UK: Virgin Media Business #VOOM Pitch to Rich - Best of Branded Content Marketing 2015: Global Edition

B2B campaign incentivising budding entrepreneurs to enter this annual competition - from Virgin Media Business, Electric Glue, Global Living Brands, The Thin Ai

UK: Fiat Us! - Best of Branded Content Marketing 2015: Global Edition

Editorial-led B2C digital magazine campaign aimed at existing customers - from Fiat Group Automobiles UK & Ireland with content marketing agency Redwood and dig

TOC D&AD SECTION - Best of Branded Content Marketing 2015: Global Edition

Special guest chapter from BOBCM partner D&AD, the global association for creative advertising and design, presenting industry experts’ guest features and award

Always #LikeAGirl - Best of Branded Content Marketing 2015: Global Edition

A D&AD award-winning B2C case study from Procter & Gamble and Leo Burnett Chicago, London, Toronto and Holler for Always feminine care brand

STRATEGY FEATURES - Best of Branded Content Marketing 2015: Global Edition

Find out the strategic considerations to take into account when developing a branded content approach or project

CASE STUDIES - Best of Branded Content Marketing 2015: Global Edition

In-depth case studies revealing the challenges, solutions and results of some of 2015's best branded content marketing campaigns, from editorial to film-based,

About - Best of Branded Content Marketing 2015: Global Edition

All about BOBCM, the BCMA and StudioBOBCM, the people who create and produce the BOBCM series of publications and stakeholder engagement programme

Panel discussion: is branded content inspiring film? - Best of Branded Content Marketing 2015: Global Edition

Tom Linay, Head of Film at Digital Media Cinema, summarises the opinions about branded content definitions, production, distribution and partnerships from Adria

The star of Digital Publishing - Best of Branded Content Marketing 2015: Global Edition

Edition Digital Smart System makes CREATING, MANAGING, DISTRIBUTING, MONETISING and ANALYSING your great digital content easy

Introduction - Best of Branded Content Marketing 2015: Global Edition

BOBCM Founder & Curator Justin Kirby introduces the best branded content marketing work and latest thinking from 2015, a year of disruption and inspiration

Preface - Best of Branded Content Marketing 2015: Global Edition

The BCMA's Global CEO Andrew Canter reflects on why it's an exciting time to be involved in the business of branded content

CONTENTS - Best of Branded Content Marketing 2015: Global Edition

Keep clicking to find out about 25 projects of all shapes and budgets, and everything from strategy to measurement in 20 feature articles, as more than 100 bran

UK: Stella Artois Perfectionists - Best of Branded Content Marketing 2015: Global Edition

B2C content-led initiative featuring Rufus the hawk and 360-degree technology, using sponsorship as a platform to engage consumers and align brand values - from

Italy - illycaffé A Small Section of the World - Best of Branded Content Marketing 2015: Global Edition

B2B and B2C 'unbranded' entertainment project conveying illy's ethical relationships with coffee growers and reflecting its sustainability brand attribute - fro

What makes great branded entertainment content? - Best of Branded Content Marketing 2015: Global Edition

D&AD's 2016 Branded Film Content & Entertainment Jury Foreman Kerstin Emhoff (Founder and President of PRETTYBIRD) explains her take on great creative work

Revealing truth: why disclosure works best for brand-funded content - Best of Branded Content Marketing 2015: Global Edition

Clare O’Brien, Senior Industry Programmes Manager at the Internet Advertising Bureau UK (IAB), presents industry disclosure principles to guide effective conten

'Defining Branded Content for the Digital Age’: Phase Two Empirical Findings - Best of Branded Content Marketing 2015: Global Edition

The experts’ views from phase two of the BCMA’s ‘Defining Branded Content for the Digital Age’ research programme, by Bjoern Asmussen and Serena Wider of Oxford

Making branded content for humans: best-practice marketing in the age of the customer - Best of Branded Content Marketing 2015: Global Edition

Eric Schwamberger, Partner at Tenthwave, takes us beyond Big Data to the customer obsessed – marketers who understand why customers will choose you

Content analysis: the principles of planning the perfect campaign - Best of Branded Content Marketing 2015: Global Edition

Nikki Mendonça, President of OMD EMEA, explains the strategic considerations to take into account for branded content marketing campaigns

North America - Duncan Hines Inspirations - Best of Branded Content Marketing 2015: Global Edition

B2C project using a customer-obsessed methodology to understand bakers and social content to ignite shared inspiration and create a community - by Duncan Hines

BCMA Global Update - Best of Branded Content Marketing 2015: Global Edition

A round-up and review of the global activities and expansion of BOBCM's partner, the Branded Content Marketing Association (BCMA)

BOBCM Calendar - Best of Branded Content Marketing 2015: Global Edition

Justin Kirby - Founder & Curator of BOBCM and VP, Strategic Content Marketing at Tenthwave - lays out the year's key branded content marketing events and their

Legal opinion: is regulation stifling or promoting innovation in brand-funded content? - Best of Branded Content Marketing 2015: Global Edition

Law firm Lewis Silkin discusses UK and EU regulations relevant to brand-funded content and debates their impact on innovation

Thanks - Best of Branded Content Marketing 2015: Global Edition

The people who made our Best of Branded Content Marketing 2015: Global Edition possible

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