Best of Branded Content Marketing 2015: Global Edition
100+ branded content marketing experts worldwide reveal 25+ award-winning campaign case studies and 20+ features on strategy, content creation, engagement and distribution, research and measurement.
Best of Branded Content Marketing 2015: Global Edition
100+ branded content marketing experts worldwide reveal 25+ award-winning campaign case studies and 20+ features on strategy, content creation, engagement and distribution, research and measurement.
Bobcm, News, Science & Tech, Lifestyle, Entertainment, en Number of pages:
273
Going Live:
2015-12-03 20:36:33
How do people come up with the world's best branded content marketing ideas? Find out how to improve your own creative output, customer relationships and busine
Michael Folkman, Director of Four Groups, explains the new role of brand managers and how to develop a brand with a clear, identifiable personality
David Berkowitz, CMO of MRY, provides pointers on why and how today's marketers are reinventing storytelling
The ins and outs of planning the best distribution strategy for your content marketing campaign, by pilot Hamburg's Managing Director Creation Thorsten Peters a
B2C campaign featuring Easter Bunnies racing on TV - from consumer electronics retailer Media Markt with Ogilvy and Endemol Beyond
B2C campaign featuring a magazine-style TV show - from Fiat Germany and SevenOne AdFactory
D&AD's CEO Tim Lindsay introduces this special guest chapter about the worldwide creative, design and advertising community organisation's take on the significa
D&AD’s 2015 Branded Film Content & Entertainment category Jurors - Sunshine's Al MacCuish, Curious Film's Matt Noonan and JWT's Mike Wiese - provide insight int
D&AD’s Creative & Content Manager Luc Benyon presents an array of award-winning brand content created in film format
A D&AD award-winning B2C case study from Honda and Wieden+Kennedy London for the Honda Civic Type-R 2015 launch
Kai-Lu Hsiung, Managing Director, RSA/Black Dog Films and Jury Foreman of the inaugural D&AD Awards Branded Film Content & Entertainment category comments on ne
Google ZOO EMEA Creative Strategist Lazar Dzamic presents the company's Hero, Help, Hub content framework that provides a clear direction on what type of conten
Tia Castagno, Global Head of Innovation & Content at Vizeum Global Management, explains how to select and work strategically with millennial marketing influence
24-hr B2C & B2B campaign making advice entertaining - from Norway's largest bank DNB with Vizeum and Try/Apt
A D&AD award-winning B2C case study from GUINNESS and AMV BBDO for the famous beer brand
A D&AD award-winning B2C case study from Mars and Colenso BBDO NZ for PEDIGREE NZ pet food brand
Elena Grinta - Founder & General Manager, Osservatorio Branded Entertainment (OBE) and a BCMA Affiliate Partner - presents the case for using a branded entertai
Read about some key considerations you should take into account when creating branded content
Francis Ingham, Director General of the PRCA, reviews the relationship between branded content and PR
Read about some key considerations you should take into account when creating branded content
Alpha Grid's Managing Director Roslyn Shaw shares her guidelines for winning the attention, hearts and minds of business leaders around the world
Valuable insight into how to measure branded content campaigns and the results of recent research studies
How to measure and demonstrate the value of branded content campaigns so that you get a greater share of the marketing budget, by Stewart Thomson, Client Servic
As part of the move towards brand humanisation, Justin Kirby - BOBCM Founder & Curator and VP, Strategic Content Marketing at Tenthwave - invites collaboration
Sophie Berke, Research Associate at HMKW Berlin, provides a round-up of the latest research results across multiple formats, guiding how to best measure the suc
B2B campaign injecting sitcom humour into IT - from Dell Germany and MediaCom Germany
B2C campaign rescuing ladies with torn tights in Stockholm - from Nordic clothing brand Pierre Robert and OMD Sweden
B2C values-based campaign using satire to change people's attitudes and behaviour towards fast food - from Chipotle and Piro
Editorial-led B2B campaign launching a new disruptive business in the oil and gas sector - from io oil & gas consulting and Hill+Knowlton Strategies
B2C campaign starring footballer Zlatan Ibrahimovic acting to stop hunger - from United Nations World Food Programme, Forsman & Bodenfors, Be On/AOL, New Land,
B2C campaign featuring an innovative job opening and online influencers - from Italian winery Barone Ricasoli, Swedish wine importer WineWorld, Swedish agency P
B2C campaign bringing together Danish Indie rock band Mew, Microsoft Denmark and 2,000 fans - from music content and partnership agency Volume
B2C campaign combining tourism, reality TV and music - from Embratur (the Brazilian Tourism Board) and beGIANT Advertainment
Editorial-focussed B2B campaign launching a Global Research Center in Rio - from GE and Edelman Significa
Editorial-focussed B2C & B2B campaign redefining airline content for a captive audience - from TAM Airlines and New Content
B2C campaign with a real-time, always on content approach from Thomas Cook and ITN Productions
Three-week B2C campaign targeting London tastemakers with an online game linked to live experiences and art - from Absolut Vodka, Somethin' Else and Punchdrunk
B2C campaign integrating mobile app Booking Now with digital influencer-created content - from Time Out and Booking.com
B2B campaign incentivising budding entrepreneurs to enter this annual competition - from Virgin Media Business, Electric Glue, Global Living Brands, The Thin Ai
Editorial-led B2C digital magazine campaign aimed at existing customers - from Fiat Group Automobiles UK & Ireland with content marketing agency Redwood and dig
Special guest chapter from BOBCM partner D&AD, the global association for creative advertising and design, presenting industry experts’ guest features and award
A D&AD award-winning B2C case study from Procter & Gamble and Leo Burnett Chicago, London, Toronto and Holler for Always feminine care brand
Find out the strategic considerations to take into account when developing a branded content approach or project
In-depth case studies revealing the challenges, solutions and results of some of 2015's best branded content marketing campaigns, from editorial to film-based,
All about BOBCM, the BCMA and StudioBOBCM, the people who create and produce the BOBCM series of publications and stakeholder engagement programme
Tom Linay, Head of Film at Digital Media Cinema, summarises the opinions about branded content definitions, production, distribution and partnerships from Adria
Edition Digital Smart System makes CREATING, MANAGING, DISTRIBUTING, MONETISING and ANALYSING your great digital content easy
BOBCM Founder & Curator Justin Kirby introduces the best branded content marketing work and latest thinking from 2015, a year of disruption and inspiration
The BCMA's Global CEO Andrew Canter reflects on why it's an exciting time to be involved in the business of branded content
Keep clicking to find out about 25 projects of all shapes and budgets, and everything from strategy to measurement in 20 feature articles, as more than 100 bran
B2C content-led initiative featuring Rufus the hawk and 360-degree technology, using sponsorship as a platform to engage consumers and align brand values - from
B2B and B2C 'unbranded' entertainment project conveying illy's ethical relationships with coffee growers and reflecting its sustainability brand attribute - fro
D&AD's 2016 Branded Film Content & Entertainment Jury Foreman Kerstin Emhoff (Founder and President of PRETTYBIRD) explains her take on great creative work
Clare O’Brien, Senior Industry Programmes Manager at the Internet Advertising Bureau UK (IAB), presents industry disclosure principles to guide effective conten
The experts’ views from phase two of the BCMA’s ‘Defining Branded Content for the Digital Age’ research programme, by Bjoern Asmussen and Serena Wider of Oxford
Eric Schwamberger, Partner at Tenthwave, takes us beyond Big Data to the customer obsessed – marketers who understand why customers will choose you
Nikki Mendonça, President of OMD EMEA, explains the strategic considerations to take into account for branded content marketing campaigns
B2C project using a customer-obsessed methodology to understand bakers and social content to ignite shared inspiration and create a community - by Duncan Hines
A round-up and review of the global activities and expansion of BOBCM's partner, the Branded Content Marketing Association (BCMA)
Justin Kirby - Founder & Curator of BOBCM and VP, Strategic Content Marketing at Tenthwave - lays out the year's key branded content marketing events and their
Law firm Lewis Silkin discusses UK and EU regulations relevant to brand-funded content and debates their impact on innovation
The people who made our Best of Branded Content Marketing 2015: Global Edition possible
BOBCM - Best of Branded Content Marketing 2015: Global Edition Humanising your brand: the tale of a winning personality - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 19.1 Best of Branded Content Marketing 2015: Global Edition - Page 19.2 Best of Branded Content Marketing 2015: Global Edition - Page 19.3 Best of Branded Content Marketing 2015: Global Edition - Page 19.4 Best of Branded Content Marketing 2015: Global Edition - Page 19.5 Six steps for stellar storymaking - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 24.1 Best of Branded Content Marketing 2015: Global Edition - Page 24.2 Content marketing: it's all about distribution - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 28.1 Best of Branded Content Marketing 2015: Global Edition - Page 28.2 DACH: Media Markt Rabbit Race - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 38.1 Best of Branded Content Marketing 2015: Global Edition - Page 38.2 Best of Branded Content Marketing 2015: Global Edition - Page 38.3 Best of Branded Content Marketing 2015: Global Edition - Page 38.4 Best of Branded Content Marketing 2015: Global Edition - Page 38.5 DACH: Fiat Urban Stories - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 40.1 Best of Branded Content Marketing 2015: Global Edition - Page 40.2 Best of Branded Content Marketing 2015: Global Edition - Page 40.3 Best of Branded Content Marketing 2015: Global Edition - Page 40.4 Introduction: becoming the best of the best - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 6.1 Best of Branded Content Marketing 2015: Global Edition - Page 6.2 D&AD 2015 Juror insights - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 12.1 Best of Branded Content Marketing 2015: Global Edition - Page 12.2 Best of Branded Content Marketing 2015: Global Edition - Page 12.3 Best of Branded Content Marketing 2015: Global Edition - Page 12.4 Inspired by film - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 13.1 Best of Branded Content Marketing 2015: Global Edition - Page 13.2 Honda The Other Side - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 8.1 Best of Branded Content Marketing 2015: Global Edition - Page 8.2 Best of Branded Content Marketing 2015: Global Edition - Page 8.3 Best of Branded Content Marketing 2015: Global Edition - Page 8.4 Branded content has come of age - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 11.1 King Kong rules: redefining what content is and how it shapes the future of advertising - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 18.1 Best of Branded Content Marketing 2015: Global Edition - Page 18.2 Best of Branded Content Marketing 2015: Global Edition - Page 18.3 Introducing the new generation of influencers - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 29.1 Best of Branded Content Marketing 2015: Global Edition - Page 29.2 Best of Branded Content Marketing 2015: Global Edition - Page 29.3 Scandinavia: DNB The 24-Hour Ad Break - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 47.1 Best of Branded Content Marketing 2015: Global Edition - Page 47.2 Best of Branded Content Marketing 2015: Global Edition - Page 47.3 Best of Branded Content Marketing 2015: Global Edition - Page 47.4 GUINNESS Sapeurs - Best of Branded Content Marketing 2015: Global Edition PEDIGREE K9FM - Best of Branded Content Marketing 2015: Global Edition The art and science of a branded entertainment strategy - Best of Branded Content Marketing 2015: Global Edition CONTENT CREATION FEATURES - Best of Branded Content Marketing 2015: Global Edition PR and the growth of digital content creation - Best of Branded Content Marketing 2015: Global Edition CONTENT CREATION FEATURES - Best of Branded Content Marketing 2015: Global Edition Six things to know before targeting CEOs - Best of Branded Content Marketing 2015: Global Edition RESEARCH & MEASUREMENT FEATURES - Best of Branded Content Marketing 2015: Global Edition Measure it and they will come: increasing investment in branded content - Best of Branded Content Marketing 2015: Global Edition Brand Reflections: test the strength of your brand identity - Best of Branded Content Marketing 2015: Global Edition Research findings in branded content marketing - Best of Branded Content Marketing 2015: Global Edition DACH: Dell Tough Enough - Best of Branded Content Marketing 2015: Global Edition Scandinavia: Pierre Robert #BIKEMYTIGHTS - Best of Branded Content Marketing 2015: Global Edition North America - Chipotle Farmed & Dangerous - Best of Branded Content Marketing 2015: Global Edition UK: io powerful thinking - Best of Branded Content Marketing 2015: Global Edition Scandinavia: World Food Programme 805 Million Names - Best of Branded Content Marketing 2015: Global Edition Scandinavia: Barone Ricasoli Vininspiratören - Best of Branded Content Marketing 2015: Global Edition Scandinavia: Microsoft MEW365 - Best of Branded Content Marketing 2015: Global Edition South America: Embratur Encuentros en Brasil - Best of Branded Content Marketing 2015: Global Edition South America: General Electric Creative Newsroom - Best of Branded Content Marketing 2015: Global Edition South America: TAM Airlines TAM Nas Nuvens - Best of Branded Content Marketing 2015: Global Edition UK: Thomas Cook Club 18-30 TV - Best of Branded Content Marketing 2015: Global Edition UK: Absolut Silverpoint - Best of Branded Content Marketing 2015: Global Edition UK: Time Out Booking.com #wingit - Best of Branded Content Marketing 2015: Global Edition UK: Virgin Media Business #VOOM Pitch to Rich - Best of Branded Content Marketing 2015: Global Edition UK: Fiat Us! - Best of Branded Content Marketing 2015: Global Edition TOC D&AD SECTION - Best of Branded Content Marketing 2015: Global Edition Always #LikeAGirl - Best of Branded Content Marketing 2015: Global Edition STRATEGY FEATURES - Best of Branded Content Marketing 2015: Global Edition CASE STUDIES - Best of Branded Content Marketing 2015: Global Edition About - Best of Branded Content Marketing 2015: Global Edition Panel discussion: is branded content inspiring film? - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 14.1 Best of Branded Content Marketing 2015: Global Edition - Page 14.2 Best of Branded Content Marketing 2015: Global Edition - 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Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 30.1 Best of Branded Content Marketing 2015: Global Edition - Page 30.2 Best of Branded Content Marketing 2015: Global Edition - Page 46.1 Best of Branded Content Marketing 2015: Global Edition - Page 46.2 Best of Branded Content Marketing 2015: Global Edition - Page 46.3 Best of Branded Content Marketing 2015: Global Edition - Page 46.4 Best of Branded Content Marketing 2015: Global Edition - Page 46.5 Best of Branded Content Marketing 2015: Global Edition - Page 62.1 Best of Branded Content Marketing 2015: Global Edition - Page 44.1 Best of Branded Content Marketing 2015: Global Edition - Page 44.2 Best of Branded Content Marketing 2015: Global Edition - Page 44.3 Best of Branded Content Marketing 2015: Global Edition - Page 44.4 Best of Branded Content Marketing 2015: Global Edition - Page 34.1 Best of Branded Content Marketing 2015: Global Edition - Page 34.2 Best of Branded Content Marketing 2015: Global Edition - 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Page 15.2 Revealing truth: why disclosure works best for brand-funded content - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 26.1 Best of Branded Content Marketing 2015: Global Edition - Page 26.2 Best of Branded Content Marketing 2015: Global Edition - Page 26.3 Best of Branded Content Marketing 2015: Global Edition - Page 26.4 Best of Branded Content Marketing 2015: Global Edition - Page 26.5 'Defining Branded Content for the Digital Age’: Phase Two Empirical Findings - Best of Branded Content Marketing 2015: Global Edition Best of Branded Content Marketing 2015: Global Edition - Page 32.1 Best of Branded Content Marketing 2015: Global Edition - Page 32.2 Best of Branded Content Marketing 2015: Global Edition - Page 32.3 Best of Branded Content Marketing 2015: Global Edition - Page 32.4 Best of Branded Content Marketing 2015: Global Edition - Page 32.5 Making branded content for humans: best-practice marketing in the age of the customer - 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